3 Things You Must Know To Create A Personal OWN Lash Brand.
- 1. You have to give your brand a good name
- 2. You need to know your brand positioning
- 3. Set a good price for your product
1. A good brand name is easier for people to remember you
If a baby is born, then the first thing we need to do is to give her a nice name. We want to create a new brand, which is also a new thing.
A good name will make it easier for people to remember it and like it.
A good way to make a memorable Lashes brand name is to use rhythm or rhythm. This type of company name sounds great and has great brand value. For example: Luxury Lash, Love lashes or longer lashes.
At the same time, uniqueness is also a good way to create your lashes business name. You can combine your name with your business. Such as Lilly Lashes.
2. You should have a positioning for your OWN Lash Brand
What is brand positioning? That is, at what price do you want your product to be sold and to whom?
You can position your brand as a luxury eyelash brand and set a higher price for your product. You can also position your product as a daily brand, set a competitive price, and support subscription sales.
Know your product positioning, yours will clearly know where your niche is. This will allow you to sell your products faster.
3. It is necessary to make a good price for your product
If you want to obtain a successful business, you must perform strict price calculations.
Some customers once asked us why I sold all my eyelashes, but did not make any money?
This is because she did not set a reasonable price. If your mink lashes cost $5, the packaging cost is $2, and the shipping cost is $3. Then you must price your product above $10. Then you will be profitable in the eyelash business.
Regarding eyelash pricing, it is recommended to refer to the following article:
what is good price to sell mink lashes?